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Ready to Start Your Own Project?

Whether you are a journalist, media outlet or civil society group, these steps will get you into a flow of listening to your community, creating stories that resonate, and fostering an ongoing conversation with people.

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This playbook is designed to help journalists, newsroom leaders, and community groups:

  1. Listen to and engage with their community
  2. Better understand the needs of residents who aren’t getting the information they need or whose voices aren’t being heard
  3. Create sustained two-way conversations with citizens around essential news and information.
  4. Create journalism that highlights a diverse range of voices and experiences and makes local media representative and accountable to the community it serves.
  5. Collect and analyze project data that helps track trending topics and citizen engagement.

Walk through the playbook at your own pace. Check out our toolbox of downloadable resources and learn how partners across the country have used these strategies in their own communities.

You can also click here to set up an appointment with our community engagement team.


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